Whether downloading from the Hydro photo gallery, commissioning?a photo shoot, or finding stock imagery, high quality?photos are critical in creating genuine and authentic Hydro communication.
When shooting original imagery, use the examples shown?in this manual as a visual reference, and follow style considerations?to capture the essence of our brand image style.?
We do not expect each image to reflect all elements of our brand, but they should convey some of them and certainly not contradict them.
Hydro’s brand image style has been developed to unite all?business areas through a consistent photographic expression?while covering a broad scope of Hydro’s business - from?small, local units to large-scale global projects. Both in color?and black and white, the photography elevates our business?and projects an extroverted, innovative, sustainable, professional?and contemporary theme.?
Our brand images are divided into five different categories -??the five “P’s”:
The tangible raw material. Bauxite, alumina, water and?aluminium.
The images in this category are detailed close-ups and macro?shots. Textures, reflections and tactility are accentuated?through light and shadows. Black and white is particularly?suited for images of alumina and aluminium, while color is?highly recommended for images of bauxite and water.
Authenticity and unity defined through diversity, professionalism, collaboration, caring and warmth.
These images focus on people and their expressions: eyes,?faces, personality and moods. They portray real Hydro employees?in real environments, using charismatic people who?act naturally in front of the camera. The category includes?portraits and situational shots of single employees as well?as people working together. Both black and white and color?are allowed. Black and white is especially recommended for?close-up portraits.
Expertise defined through innovation, precision, quality, safety?and reliability.
Process category images depict the specific course of events?associated with a certain task or business unit. The images?may include people; however, the main focus should be on?the tasks they perform. Situations or scenarios must be?authentic and situational scenes should demonstrate our?focus on innovation and sustainability. Color images dominate?this category.
The refined result. Innovative and sustainable aluminium?solutions.
Whenever possible, product images are shot in a controlled?studio environment. Large and/or heavy items that cannot?be easily transported may be shot where they are with?portable lights and backgrounds. Images are clean and crisp,?and present our products in an artistic way through interesting compositions and carefully considered lighting. All?images are in color, but they are very subdued.
Environmental responsibility defined through awe-inspiring
Sustainable development is at the very core of Hydro, and?caring for the natural environment that surrounds us is one?of our most important tasks. The images in this category?are nature photography from the areas in which we operate. Structures related to Hydro’s business (such as dams)?may be included in the images as long as the surrounding?environment dominates the image. Only color images should?feature in this category.
Color grading?examples百姓彩票手机下载,百姓彩票正式版下载 ,百姓彩票投注
The examples show adjustments that have been made to?obtain the proper Hydro look. Use them as a reference when?starting a new project.